New Fractional Ownership Firm Bond Unveils $1.7 Billion Bombardier Order

New player Bond shakes up fractional jet market with massive $1.7B Bombardier order, targeting ultra-wealthy with exclusive large-cabin fleet set to rival industry giants.

A new luxury fractional jet ownership company announced Tuesday it has placed a firm order for 50 Bombardier business jets valued at $1.7 billion, positioning itself as the industry’s first provider focused exclusively on large-cabin aircraft.

Fort Lauderdale-based Bond revealed itself as the previously unnamed customer behind a June order for Challenger 3500 and Global 6500 jets, disclosing the news at the opening of the NBAA-BACE convention on Oct. 14.

Bill Papariella, who previously founded charter and aircraft management company Jet Edge, launched Bond after stepping away from the aviation business. “I think we likely pulled off the fastest deal in the history of aviation,” he said.

“We created Bond to deliver on the promise of what private aviation always was meant to be — personalized, predictable and with exceptional levels of service,” Papariella said. “We are not building for scale. We are building for the select few who expect service perfection every time they fly.”

The venture emerged from discussions several months ago between Papariella and Bombardier executives, including sales chief Jean-Christophe Gallagher. Bond aims to begin operations in 2027.

The company plans to differentiate itself by serving only premium customers and operating exclusively super-midsize and large-cabin jets. Papariella noted that light and midsize aircraft currently account for roughly three-quarters of fractional flights, but said he remains “extremely bullish” on the large-cabin segment.

Bond will cap fractional ownership at 10 owners per aircraft, which it calls the lowest ratio in the industry. The jets will be available only to fractional owners, not charter customers.

The order includes options for 70 additional Bombardier aircraft, bringing the potential total value to $4 billion. Bond has secured $320 million in financing led by investment firm KKR, along with unnamed private founding partners.

Under a specialized service agreement, Bombardier will maintain Bond’s fleet at the manufacturer’s facilities, with dedicated resources assigned to the operator’s aircraft.

Bond enters a competitive market dominated by established players including NetJets and Flexjet. However, the fractional ownership sector has experienced strong growth, with providers ordering hundreds of jets in recent years and becoming major customers for business aircraft manufacturers.

The company describes its model as “fractional 2.0,” targeting high-end customers in a market where demand for private flying has reached record levels.